Work

In my time working as a freelance designer and a creative for Edelman Atlanta, I have had the opportunity to work with some amazing clients in the food, entertainment and professional sports industries. Some of those clients include: Cracker Barrel, The Washington Nationals Major League Baseball Organization, actress and singer Kat Graham, actor and singer Quincy Brown (son of P Diddy), Priority Sports & Entertainment and more.

 

Cracker Barrel

Restaurant

Myself and the creative team at Edelman Atlanta was responsible for concepting and executing multiple campaigns for the iconic Old Country Store.

Cracker Barrel Old Country Store

FIVE DECADES ONE VOICE

Engagement 

  • 433M Impressions

  • 1 of the brand’s top 3 performing music campaigns ever

  • Brand’s top performing campaign FY18-FY20

 

TINY HOME

Engagement 

  • 2B Impressions

  • 2.4k Earned Media Placements

I drew the concept artwork for the Tiny Home to assist in pitching the idea to Cracker Barrel. 

Cracker Barrel released a DIY version of its famous peg game

Taylor Rock

May 1, 2020, 4:10 PM EDT

With stay-at-home orders still in effect for most of the country, families are looking for more good activities to do with kids during coronavirus quarantine. If you’re already maxed out on learning new skills, Cracker Barrel has a solution. The restaurant chain released a DIY version of its classic peg game that combines arts and crafts with old-fashioned dinner party games.

YAMAHA 

Watercrafts

I utilize the Adobe suit applications: Premiere Pro and After Effects to cut commercials for Yamaha WaveRunner.

2020 WaveRunner Commercial - 30s

 

Washington Nationals 

Pro Baseball Team

I worked as an illustrator, graphic designer, and videographer for the 2017 season.

My main project was to create a video to present the 2017 Promotional Calendar. The video was released across the team's various social media platforms.

National's Promotional Calendar - 2017

Engagement 

Twitter: 15.3k views, 26 replies, 115 retweets, 253 likes

Facebook: 168k views, 654 shares, 3k reactions

Instagram

 

Kat Graham

Kat Graham

Actress & Singer

Kat is most commonly known for her portrayal of Bonnie Bennet on The CW's hit television series The Vampire Diaries.

I work for her as a graphic designer and web designer, creating content for her 4.7M Instagram followers.  I also designed her official website- katgraham.com

The Dance Collective - “Time = $”

Instagram: 210k views, 60k likes

The Dance Collective - “BABY”

Instagram: 188k views, 60.5k likes

My Contribution

I designed the logo for Kat's series of music videos titled: The Dance Collective

 

I also produced the opening title sequences, utilizing type design, and timing up the supers with the score for aesthetically pleasing transitions. 

 

Instagram posts

 

Quincy Brown

Actor & Singer

Quincy is most commonly known for his portrayal of Derek on Fox's hit television series STAR. He is the son of Sean "Diddy" Combs.

 

I design animations to promote his brand on his Instagram for his 2.7M followers.

Quincy Brown

Instagram posts

View on Instagram here.

View on Instagram here.

Kyle Lauletta

Kyle Lauletta

Pro Athlete

Kyle is a 6'3" 222 lb NFL Quarterback drafted in the fourth round of the 2018 NFL Draft by the New York Giants.

 

I created a highlight video and logo for him, while also creating content for his fans on social media.

Kyle Lauletta Highlight tape - "The Gunslinger"

YouTube: 25k views, 100+ likes

Kyle Lauletta to the NY Giants - “SLEEPER”

Twitter: 11.5k views, 143 retweets, 470 likes

 

Brian Balthazar

Jerry Springer 

Brian Balthazar

TV Show Producer, Personality & Host

Brian Balthazar is a TV personality and the executive producer and developer of several programs on broadcast and cable television and director of programming at HGTV. He has frequently appeared on tv programs and networks including: The Today Show on NBCCNN, HLN, The Wendy Williams ShowVH1TV Guide Network and more.

I designed the logo for his popular blog - popgoestheweek.com

 

Priority Sports & Entertainment

Full Service Management Firm

Priority Sports has been named one of the top NFL and NBA agencies by ESPN. They have the experience of representing 30 NFL and 20 NBA first round draft picks.

I work closely with the marketing department as a creative consultant and content producer.

Kirk Cousins

Wisconsin Football Promo

 

"Brian Balthazar" Logo Animation

"POP Goes The Week" Logo Animation

 

Basil Boss®

Box Lunch Supplier

Basil Boss®  is a company that sells personal pizzas to elementary, middle, and high schools.

I was hired to reimagine the logo and website. I decided to rebrand the company as Basil Boss®  A+ pizza. 

basilboss.com

The Redesigned Logo

Old Logo

-Dull and dark color scheme.

-Overused type selection.

-How do we know this is for pizza?

-Looks like the Pringles guy.

-Tagline doesn't make sense.

New Logo

-Bright and inviting colors.

-Modern/Bold type selection.

-Clearly sells pizza.

-Gives off a healthy vibe, apple-like 

-Tagline is targeted toward schools

TV & Film Production

Yallywood. I have fallen in love with acting, writing, producing, editing...really just telling stories. Here are some of my most recent short films I wrote, directed, edited and designed the artwork.

I have also had the opportunity to work on the talent side of campaigns for Atlanta Braves baseball and Atlanta United FC.

 

Film Poster Design

 

BroSki | Short Film

 

OctUBER 31st | Short Film

Fine Arts

Drawing has always been a passion of mine.  So if I have to be the storyboard guy... I'll be the storyboard guy.

 

Breaking Bad - Mixed Media - 11" x 8.5"

Still Life - Chalk Pastel - 8.5" x 11" 

Still Life - Chalk Pastel - 6.5" x 11" 

Kohler - Graphite - 8.5" x 11" 

Contact

Direct Contact

678.215.5715

lexlauletta2@gmail.com

 
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©Lex Lauletta. 2018.